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"If one's concentration is on "I, the great inventor," or "I, the great poet," or "I, the great general," one's creativity will become blocked by the ego. But if, on the contrary, one's energy flow is directed outward-toward the thing one wants to invent, or the song one hopes to write or the war one intends to win, one's creative energy becomes liberated, and the flow toward success is assured."
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-J. Donald Walters, The Art of Supportive Leadership
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Business and Leadership
Whether your dream is to create a new venture or manage an existing business, our four-year program offers a practical guide for spiritual people wanting a career with a position of responsibility. For those students with Business and Leadership as their “major career focus” we offer:
• Ananda Business & Leadership Degree (general degree certificate)
• Ananda Business & Leadership Developer (advanced degree certificate)
The Ananda Institute of Alternative Living presents a new approach to business and leadership, one that views success as increasing in direct proportion to our ability to recognize, and attune ourselves to, a greater reality than our own. As Ananda’s founder, J. Donald Walters, states in his book Money Magnetism:
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“The lives of saints are rich with examples of what most people, unaware of subtler levels of natural law, call miracles. In fact, there are no such things as miracles. This is simply the way the law works. The more one works in harmony with the Infinite Intelligence, the better everything works out for him. The more, on the other hand, one cuts himself off from that great Intelligence and struggles to make everything happen by his egoic power alone, the less power he has to make anything happen really well for him.”
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Ananda has been creating new approaches to business and leadership since 1968, when J. Donald Walters founded Ananda here in Northern California. For nearly 40 years, Mr. Walters has guided members of Ananda to create businesses in new ways, ways that lead not only to the material betterment of society but also to the upliftment and personal spiritual growth of everyone involved.
In the past 40 years, members of Ananda have created numerous successful businesses that operate on the principles for success and leadership established by Paramhansa Yogananda. The core principles of our businesses are:
• People are more important than things.
• Where there is adherence to truth, there is victory
Our campus is on the original site of the first Ananda Community, and just five miles away is the 780-acre Ananda Village, where 250 people live and work in community. Our location provides the ideal environment for students wanting to establish a career in business and leadership as a means for developing their own higher consciousness. Today, Ananda includes numerous businesses that strive to practice the business and leadership aims developed by Paramhansa Yogananda and introduced by Walters.
Specialists
The Ananda Business & Leadership Degree (degree certificate) and the Ananda Business & Leadership Developer (advanced degree certificate) are drawn from the same curriculum, with the exception of advanced courses and more hours of training and internship completed by the Ananda Business & Leadership Developer. Those selecting Business & Leadership as their “major career focus” may apply to:
Application for Enrollment
Ananda Institute of Alternative Living
Business & Leadership Department
14618 Tyler Foote Road, #114
Nevada City, CA 95959
deanofstudents@anandauniversity.com
Business & Leadership Curriculum:
• History of Great Leaders & Spirituality
• Understanding Superconsciousness
• The Art of Supportive Leadership
• The Power of Affirmations
• Money Magnetism for Business & Leadership
• Developing Intuition
• Music for Healing Harmful Emotions
• Developing Attunement with Higher Consciousness
• Drawing Inspiration Superconsciously
• People are More Important Than Things
• Energy: Key to Success
• Spiritual Principals & Ethics for Business
• Where There is Adherence to Truth, There is Victory
• Using Meditation for Success & Dharma
• Yoga for Developing Focus & Concentration
• Envisioning Your Future Business
• The Psychology of Written Expression for Leaders
• Understanding & Working with People
• Using Computers for Success
• Website Design & Implementation
• Business Math
• Accounting Principles for Success
• Practical Spirituality for Leadership & Business
• Creating a Business Plan
• Understanding Marketing
• The Power of Communication
• Writing for Successful Businesses
• Networking for Success
• Developing Creativity & Inspiration
• Creating a Magnetic Team
• The Art of Winning
• Implementing Your Business Plan
• Creating & Implementing a Marketing Plan
• Financing & Funding Your New Venture
• Business & Leadership Internship
• Business & Leadership Developer Internship
Study Abroad for Business & Leadership
Students with a “major career focus” in Business & Leadership must complete independent projects in their specialty during annual study abroad programs. These projects are determined with each student and the Business & Leadership Career Counselor prior to embarking on each trip. Study abroad projects can be varied and creative, but must relate to a particular area of focused learning for each student.
Internships & Work Study
An important component to the certification process is the completion of a pre-determined number of months spent working in various business departments of the Ananda Community with leaders and residents who mentor and provide “hands on” training for students. These internships allow students the chance to experience & develop exciting “real life” Business & Leadership programs while receiving invaluable support and guidance from institute teachers during the internship process.
Ananda Institute of Alternative Living
Location: Ananda Meditation Retreat 14618 Tyler Foote Rd., #114
Nevada City, CA 95959 (530) 292-3024, M-F, 9-5 PST
contact: registrar@anandauniversity.org
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